Getting your jewellery brand featured in the press can be a game-changer, but where do you start? In this insightful session, jewellery journalist Rachael Taylor will share practical advice on how emerging jewellery businesses can successfully engage with journalists and generate their own media coverage.

This talk will cover:

• How to craft a compelling story that appeals to the press

• What journalists look for in a pitch (and what to avoid)

• How to maximise PR opportunities with limited resources

• The difference between editorial and advertising – and why it matters

• Tips for building valuable media relationships

Whether you’re looking to get featured in consumer magazines, trade publications, or online platforms, this session will give you the tools and confidence to take control of your PR strategy.

Part of Goldsmiths’ Centre’s Getting Started Online programme, this session is ideal for emerging jewellery designers and makers eager to grow their brand visibility. To access this talk, you must be part of the Getting Started Online 2025 cohort.