The debut The Jewellery Cut Showroom, organised by Rachael Taylor and Andrew Martyniuk, at London Fashion Week took place in Bond Street to showcase fine and fashion jewellery brands, along with a range of jewellery masterclasses and a VIP launch party. The ticketed event, which drew more than 300 visitors over the two days, was open to press, buyers and the general public, offering jewellery on sale with special showroom prices and offers.
Speaking at the showroom, The Jewellery Cut editorial director Rachael Taylor said: “Jewellery doesn’t get much love during London Fashion Week, and we’re glad that this is something we’ve managed to change this season with a bustling The Jewellery Cut Showroom that drew in a strong crowd of industry professionals and interested consumers who wanted to learn more about, and buy, jewels. This hybrid approach has helped the designers taking part to tick multiple boxes with one event, which is so important in an age when money and time pressures are so intense. And from the consumers’ perspective, the Showroom was an opportunity to learn about some of the highly creative, diverse jewellers we have here in the UK and to purchase quality jewels that you won’t find on the high street. A new jewellery event that has the energy to inspire and educate consumers has been long overdue, and we feel that The Jewellery Cut Showroom has been the perfect experience for jewellery lovers who are ready to do more than just like a picture of a ring on Instagram. We look forward to running regular Showrooms and events throughout the year to complement our digital presence.”
Jewellery brands and designers who flew into London from around the world to take part in the event and display their new collections in the showroom, hosted by jewellery specialist agency FACETS, which included Spanish fashion jewellery brand Uno de 50, Sarah Zhuang Jewellery from Hong Kong, C6 by Anne Cohen from Denmark and Icelandic jewellery brand Aurum by Guðbjörg. UK brands taking part included Clogau, GFG Jewellery, ethical jewellers Eden Diodati, Untold and Natalie Perry Jewellery, as well as emerging designer brands Lemuria Jewels, Olivia & Pearl, AS by Akansha, Aureliean and Satta Matturi.