The world of jewellery journalism has transformed dramatically in recent years, but press coverage remains a powerful way to build brand recognition and credibility.

Join acclaimed jewellery journalist Rachael Taylor for an insightful online talk exploring the evolving media landscape and how jewellery designers, makers, and brands can successfully engage with the press. From understanding what journalists look for in a story to crafting the perfect pitch, this event will provide valuable takeaways for those eager to see their work featured in top publications.

In this session, you will learn:

• What makes a jewellery story newsworthy

• The key differences between press, PR, and influencer marketing

• How to pitch your brand effectively to journalists

• The impact of digital media on jewellery coverage today

Part of the Goldsmiths’ Centre’s Creative Links series, this event will begin with networking, followed by a conversation with Rachael Taylor and a chance to ask your own questions in a live Q&A.

Don’t miss this unique opportunity to gain expert insights and make valuable connections in the industry.

This talk will take place online, and operates on a ‘pay what you can’ pricing system (£5 or £10). Tickets available via the Goldsmiths’ Centre.