© Written by Rachael Taylor for Rapaport
When it comes to heritage, there are not many jewelry brands that can compete with Garrard. None, in fact, if the British jeweler’s website is to be believed. With the starting pistol for its race into the history books officially sounding in 1735, its story is a saga rich with monarchs, diamonds and intrigue.
“The jewelry and the history are part and parcel for us,” says Garrard creative director Sarah Prentice, as she settles back into a plush sofa beneath a spectacular chandelier in the brand’s flagship store on London’s Albemarle Street (just a hop, skip and a jump from the city’s premier shopping promenade, Bond Street).
“We’ve got this amazing history that some people know about and others don’t. We want to tell people about it, so in every collection since I joined [in 2012], I’ve tried to relate it to some element of Garrard’s past. I felt the Britishness of the brand needed to be celebrated.”…
DOWNLOAD: Rapaport magazine April 2018 front cover