Recasting the outcasts

© Written by Rachael Taylor for Rapaport

De Grisogono founder Fawaz Gruosi takes credit for rebranding black diamonds from dank hunks of unsellable carbon into the glamorous gemstones we see on red carpets today. Once he breached that barrier by blessing the overlooked carbonados with his favour and influence, grey and brown diamonds soon followed suit in the luxury market, and demand has surged as consumers continue waking up to their lower prices.

While it was considered disruptive or offbeat to choose these so-called imperfect stones over clear, bright white diamonds, jewellery designer Diane Kordas believes this is softening. “I find that customers with both traditional and non-traditional personal style are now all buying black, brown and grey diamonds,” she says. “Fine jewellery has really evolved in terms of design, and it has become more adventurous, making coloured diamonds popular in the current market.”

These stones are also less expensive. A Diane Kordas Heartbeat ear cuff set with black diamonds is more than 25% cheaper than the same design set with white diamonds. This can be a draw for shoppers on a budget, particularly when it comes to big-ticket items like engagement rings…

This story was originally published in the March 2018 issue of Rapaport magazine. Continue reading to see layouts and download a full-sized PDF of the feature and front cover. (Main image: Diane Kordas)

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Download PDF: RapMag March 2018 -Style

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Download PDF: RapMag March 2018 – Front cover

 

 

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