Paris Couture report, July 2018

© Written by Rachael Taylor for Adorn Insight

There was more than a hint of whimsy at this July’s Paris Couture Week jewellery shows, with fairytales and lore forming central themes at presentations from Van Cleef & Arpels, Messika and De Beers. Yet there was also a willingness to embrace the future, with Chaumet delivering a strong collection inspired by contemporary African art, Atelier Swarovski promoting lab-grown gemstones, and Boucheron pushing technical boundaries with its new lifelike floral designs that use patent-pending technology to incorporate real blooms.

Demand from customers for this type of one-off high jewellery pieces continues to be strong, despite the price tags, with many pieces selling throughout the week, and some even finding buyers beforehand, straight from the gouache. Transformability of pieces (allowing for more than one look) continued to be a key theme, as did asymmetric and solo earrings. Diamonds were the dominant stone, followed by green gemstones such as emeralds, tsavorites and tourmalines – the latter appearing more frequently in large sizes and a spectrum of rare shades in place of more traditional central stones throughout the Week’s collections…    


This story was published on Adorn Insight in July 2018. Click here to read the story in full (subscription required). Main image: Atelier Swarovski. 

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