The Jewellery Cut, a new editorial website spearheaded by Rachael Taylor, will launch this summer. As well as publishing content year round on the site, The Jewellery Cut will host a series of live events, including The Jewellery Cut Showroom, which will take place over two days (September 17th and 18th) on Old Bond Street in London. Continue reading for an introduction to The Jewellery Cut and full details of the event.
Introducing The Jewellery Cut
The Jewellery Cut was founded in 2018 as a fresh, positive voice in the British jewellery industry; a celebration of the very best this sparking business has to offer. Founded by globally renowned jewellery journalist Rachael Taylor and highly sought-after industry consultant Andrew Martyniuk, it strives to uncover and feature the most interesting people, influential trends, engaging stories, impressive collections and inspiring successes.
Through a mix of exclusive content on JewelleryCut.com (launching Summer 2018) and live events, The Jewellery Cut aims to engage a new audience with a fresh dialogue about jewellery. It will deliver content and experiences intelligent and informative enough to serve those working within the industry, but that are also entertaining and educational so as to engage consumers.
The Jewellery Cut Showroom – held on September 17th and 18th, 2018 (during London Fashion Week), on London’s Old Bond Street – will be the brand’s first exhibition, and will embody the editorial platform’s values as a showcase of exciting contemporary jewellery designers that is open to a mixture of retail buyers, press and select consumers.
Our hosts, FACETS PR
FACETS PR is a specialist agency for the jewellery and watch world, with unrivalled access and insight into the UK market. A truly multi-faceted agency, it works with clients to offer a range of additional services along with traditional PR and marketing activities.
Operating at the heart of the jewellery and watch industry, the team offers full PR, digital strategy, VIP placement, media buying services, consultancy and networking opportunities. Current clients include Bulova, Chupi, Citizen, Clogau, Frederique Constant, Marco Bicego, Yoko London, and also The Jewellery Cut.
FACETS PR will collaborate with The Jewellery Cut on the Showroom, providing hosting on the day, as well as using its enviable connections to ensure that VIP buyers, press and clients attend the event. The agency will also work closely with participating brands to ensure that each benefits from publicity and exposure in the run up to the event, and post event.
The launch party
Timed for the first evening of The Jewellery Cut Showroom (Monday, 17th September, 2018), to give buyers and VIPs yet another reason to be in London for the two-day jewellery celebration, The Jewellery Cut will host a party to celebrate the launch of this new editorial portal for jewellery.
JewelleryCut.comwill be a year-round collation of the most inspirational success stories, exciting personalities and significant trends in jewellery. With contributions from the most influential jewellery writers across the globe, the site will be a who’s who and what’s what that every jewelleryenthusiast – be they a professional, collector or curious consumer – needs to know about.
To unveil The Jewellery Cut in a fashion befitting this spirit of celebration, we’ll get many of the brilliant individuals driving change and striving for excellence in the jewellery business in one room together for a night to remember in London. It’s an invite-only affair. Will you make the cut?
Where and when?
he Jewellery Cut Showroom, hosted by FACETS PR, will be held at the John Pye auctions luxury assets showroom on Old Bond Street in central London. The two-day exhibition will be held on the 17th and 18th of September, 2018, during London Fashion Week.
Who will attend?
The Jewellery Cut Showroom will be attended by press, retail buyers and select consumers. Each exhibitor will be encouraged to invite their own list of buyers and VIPs, making for a diverse pool of jewellery connoisseurs. The Jewellery Cut and FACETS PR will also use their own established networks to ensure the right people are in the room.
Should I exhibit?
By taking part, you will have the chance to showcase your jewels and brand to the most sought-after buyers, press and clients in London, widening your exposure. The luxurious showroom is the perfectsetting to make new connections and sales. Your brand will also benefit from editorial and marketing support from The Jewellery Cut and FACETS PR through a campaign of pre- and post-event publicity.
For full details of The Jewellery Cut Showroom, including prices and how to book, download the media pack here: The Jewellery Cut Showroom 2018 brochure. To register as a visitor to The Jewellery Cut Showroom, please email firstname.lastname@example.org to be added to the guest list.