© Written by Rachael Taylor for Adorn Insight
Vicenzaoro opened a sold-out six-day show on January 19th, 2018, filling 25,000sqm with 1,500 exhibitors. The Italian trade show started on a buoyant note, with Italian Exhibition Group president Lorenzo Cagnoni describing a recovery in demand for gold, Italy’s main jewellery export, and visitor numbers totalling 96,000.
The exhibition also boasted a 10% increase in luxury brands at the show and said that 20% of stands were taken by first-time exhibitors. This increase could be a result of some brands moving away from the more expensive Baselworld exhibition that will open in March with half the number of exhibitors it had last year. One example was luxury Swiss jeweller Baenteli, which has this year abandoned its native show after a solid 20-year run in favour of Vicenzaoro.
The Design Room section of the show returned after its launch last year and featured a well-crafted offering of international boutique brands including Fernando Jorge, Bea Bongiasca, Netali Nissim and Noor Fares…
This story was published on Adorn Insight in January 2018. Click here to read the story in full (subscription required). Main image: Sutra.