Looking ahead

© Written by Rachael Taylor for Retail Jeweller 

The IJL catwalk will give visitors an insight into SS18 fashions and how to make them work for your brand, says the show’s trend editor Rachael Taylor.

Chase the Rainbow

It’s big, it’s bold and it’s going to draw a lot of attention – in shop windows as well as on the IJL catwalk. This trend is all about incorporating colour into jewellery. A rainbow of sapphires would work well here, as would the fabric costume jewels de rigueur on the runways, but consider, too, chromatic flashes that push boundaries.

At the top end of the market, designers are having fun with metal. Titanium, which can be heat-treated to turn it a variety of shades, including purple, blue and pink, is now a staple of high jewellery collections from houses such as Chopard. Meanwhile, trendsetting jewellers are tweaking alloys to offer gold in hies including fuchsia, black, green and brown…

This story was originally published in the September 2017 issue of Retail Jeweller magazine. Continue reading to see magazine layouts and click the link beneath for full-size PDF. Main image: CW Sellors.

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