Jewel purpose

© Written by Rachael Taylor for Retail Jeweller 

Experiential retail is an industry buzzword, but beyond making sure customers have a good time while shopping, how many jewellers actually know what it means? In a beautiful spot of prime retail space in the vibrant seaside town of Brighton, two friends are finding out – having opened a jeweller-cum-restaurant.

Retail jeweller Jonathan Pressley and chef Jake Northcote-Green met socially through a friend, but two years ago, their relationship took a professional turn, when Pressley, the owner of the eponymous jewellery store, asked Northcote-Green to cater for a customer event. It was an intimate affair for a select circle of 20, held at Pressley’s home, and it struck a chord.

“We served 15 small plates [a modern and more substantial take on tapas], each paired with a wine, and I cooked in front of the diners,” Northcote-Green remembers, sipping coffee in a cafe in the city’s Kemptown district that is owned by a friend – he is immersed in the local food scene, having cooked at Plateau and The Forager, as well as at establishments in London, Paris and the Alps…

This story was originally published in the September 2017 issue of Retail Jeweller magazine. Continue reading to see magazine layouts and click the link beneath for full-size PDF.

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