© Written by Rachael Taylor for Rapaport
Repeat business, easy gifts, engaged shoppers: stacking is a retail dream, and new-season collections make it clear that the industry isn’t due a rude awakening just yet. In fact, the trend is expanding as new experimentations with neck wear, ear stacks and bridal towers take it far beyond simple rings and bracelets.
The bridal-band trio is the original stack, and the tradition of building a collection of diamond rings throughout a marriage has continued. It has expanded, even, as the zeitgeist for stacking makes its mark on matrimonial jewels.
Loading multiple jewels on the ring finger is an emerging trend. While some brides add rings through the years – often thin full or half eternity bands – to mark anniversaries or children, others want the look up front. This is a market to which Anna Sheffield caters by selling pre-stacked sets of three “ceremonial rings”, each different but complementary…
This story was originally published in the August 2017 issue of Rapaport magazine. Continue reading for a full-sized PDF of the feature and front cover. (Main image: Ole Lyngaard Copenhagen)