In addition to my journalistic work, I also partner with companies in the watch and jewellery sectors to provide copywriting services. One of my clients is Pubmarket, an international ad agency that created a global campaign for diamond miner Rio Tinto. The project, called Diamonds With A Story, aims to better equip retailers to explain the origins and heritage of Rio Tinto’s Australian and Canadian diamonds through engaging storytelling.
I have been working on the Diamonds With A Story project since January 2016, and in November 2016 it won the award for Best Communications at the MixB2B Press & Communication Awards organised by MM, the trade journal of the communications industry. Pubmarket picked up a second award that night for its work with global consumer goods group Unilever.