Diamond life

© Written by Rachael Taylor for Platinum Resident

Wealthy followers of fashion have been flocking to Paris to get a glimpse of the latest in haute couture since the 1800s, and for modern collectors with a taste for haute joaillerie, Paris Couture Week, a luxurious spin-off of the French capital’s Fashion Week, now offers a choice opportunity to dip into the world’s most elite jewellery boxes.

Paris Fashion Week has mushroomed since its early beginnings in 1945, when governing body Chambre Syndicale de la Haute Couture, in an attempt to instigate a military-like post-war reform led by a strict set of rules, demanded the presentation of regular seasonal collections from any Parisian house that wanted to brand itself as haute couture. Now the Week spreads over several, with new ready-to-wear designs unveiled in March and September, men’s collections only in January and June, and weeks dedicated to haute couture, fashion’s most premium offering, in January and July.

About half a decade ago, the jewellery houses of Paris realised that Couture Week, a moment when many serious couture collectors are in town, was an ideal time to present haute creations of their own. Now tens of jewellery brands, including Dior, Chanel, Van Cleef & Arpels, Piaget and Boucheron, host private high jewellery launches, one-to-one appointments and exclusive social events during the Couture Weeks, some officially affiliated with Paris Fashion Week, and others unofficially…

This story was originally published in the Autumn/Winter 2016 edition of Platinum Resident magazine. Read the full story here (from p48) or continue reading to see layouts.

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