Diamond Life

This week I’ve been doing lots of interviews for the BaselWorld Brand Book 2015, a beautiful tome dedicated to all the glitz and glamour of the annual BaselWorld watch and jewellery fair in Switzerland.

For this year’s book, one of the features I was commissioned to write was a piece all about the different cuts of diamonds and what makes each so special. I spoke to some of the world’s best jewellers to find out which is their favourite cut and why. Here are just a couple of quotes from the article.

Francois Graff, chief executive officer of Graff Diamonds, on heart-shaped diamonds: “The skill of the cutter plays an important role in the beauty of a heart-shaped stone due to the variety of possible proportions. An example of this is The Graff Sweethearts, which were crafted from two incredible rough diamonds weighing 196cts and 184cts, a process that took several months and many thousands of hours at the bench to ensure the stones were developed in unison as a matching pair.”

Caroline Scheufele, co-president and artistic director of Chopard, on brilliant-cut diamonds: “I love diamonds. They have always been my favourite stone because they have an unparalleled allure that remains classic and timeless. It is the brilliant cut that reveals this precious stone at its most stunning because it presents it with the most facets, giving it an incomparable sparkle.”

You can read the full article in the digital edition of the BaselWorld Brand Book 2014 (pages 604-605).

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